PERSONALITY MARKETING: HOW TO REACH CLIENTS WITHOUT LOSING YOUR VOICE
Times are changing, old marketing strategies are failing, it seems like word of mouth just isn’t cutting it anymore! If you don’t adapt to the changing market you’ll be left behind.
NOW IS THE TIME TO TAKE ACTION!
Marc is a psychotherapist in private practice in Boulder, CO and President of the Four Corners Group Psychotherapy Society, has developed a system that condenses a plethora of marketing information and theory into an easy-to-use format. He works with clients to create an evocative website, a strong social media platform, and a variety of digital goods that create a steady stream of passive income. In this information session you’ll learn about marketing strategy, develop a personal brand, and an avatar of your potential clients.
Explain the key concepts of Personality Marketing which include: brand development, the marketing funnel, and the cookie trail of engagement
Compare the efficacy of different social media platforms: Facebook, Instagram, Twitter, and LinkedIn
Identify personal barriers to successful marketing such as: fear of visibility, low self-esteem, feelings of overwhelm
Speaking Fee: $500 for 2 hours
STARTING YOUR PRIVATE PRACTICE: ESSENTIAL STEPS AND STRATEGIC PLANNING
So, are you are ready to make the leap into private practice? Are you ready to set off on your own and build the company and lifestyle that you’ve always wanted? Ready to give your healing gifts to the world!? Well, I’m here to tell you that it’s possible but it takes work.
Many social workers and psychotherapists are not taught how to manage, organize, and strategize in the business world.
We are phenomenal helpers but often awful entrepreneurs. Here’s where this workshop comes in. During our 3 hours together we will go over the minimum requirements to launch an ethical and sustainable private practice. Next, I’ll present a roadmap that will set you on the course to make a name for yourself in this industry and design a lifestyle that accentuates your unique gifts. When you attend their workshop you will have templates for all the required forms, organizational blueprints that extend out 2 years as well as a 5-year vision for your business. Furthermore, I’ll be connecting you with resources such as books, podcasts, and online courses so that you can continue your journey. Your private practice will not be built in a day but this workshop is a great place to start!
1. Create the bare minimum structure for your private practice – intake forms, EIN, Bank Account, Insurance, NPI, Accounting, Office Space, Calendar Management, Basic Marketing, and Personal Organization
2. Create a roadmap and vision for your ideal private practice
3. Identify personal barriers to success such as: fear of visibility, low self-esteem, feelings of overwhelm.
Investment: $750 for 3 hours
GROUP 101: DEEPENING THE PROCESS IN PSYCHOTHERAPY GROUPS
Do you ever get the sense that your groups could be so much better, and feel more alive? Each and every moment in a group is full of potential. It’s an opportunity for members to connect with each other and to their present experience. Tapping into the present moment is a way to access the emotional, somatic and unconscious worlds within and between.
Join me as we explore the concept of Immediacy in the group process.
By attending this workshop, you’ll have the opportunity to develop as a clinician by learning both cognitively and experientially. This workshop is brought to you in collaboration with the Four Corners Group Psychotherapy Society.
1. Be able to both define and experience Immediacy as it relates to group process
2. Apply the concept of Immediacy to your current groups with specific interventions
3. Participate in a group process that will help you to tolerate the intensity of immediate feelings
Investment: $750 for 3 hours